Eataly NYC | Menus, Signage & Promotional Collateral

Three years designing across one of New York's most beloved food destinations produced a rich and varied body of print work — menus, event posters, promotional collateral, and wine education materials spanning multiple restaurant concepts and retail spaces. From the sun-drenched coastal energy of Sabbia on the Roof to the rustic warmth of Serra by Birreria, and the wine-focused storytelling of Eataly Vino, each project demanded its own visual language while living within a larger hospitality ecosystem. The work spans information design, editorial layout, illustration, and event communications — always in service of making Italian food and wine culture feel alive on the page.

Art Direction & Graphic Design: Astrid Parenty