Mistinguette Paris

Visual identity for a French children's fashion brand, 0–12, rooted in 1920s Parisian aesthetic. The brand concept — Le monde est leur scène — frames childhood as performance: grand, unselfconscious, and completely serious. The identity system includes a primary logo with a hand-drawn theatre arch and a monogram. Supporting elements include a bold pattern library drawing on vintage poster codes — stripes, dots, ginghams — and an art direction language built around children mid-performance in grand Haussmann interiors.

Logo Design & Visual Identity: Astrid Parenty | Generative AI Campaign Visuals: Astrid Parenty