Belvedere Martini Key Visual

Following Belvedere's 2024 rebrand toward a bolder, more provocative aesthetic, this campaign was built around a single directive: make luxury feel alive. Working within a tight timeline and limited budget, we planned and art directed a shoot that embraced movement, spontaneity, and deliberate imperfection — a spilling martini, caviar on marble, hands mid-gesture. No polish for polish's sake. The result is imagery that feels caught rather than constructed, while remaining unmistakably premium.

Photographer: Alice Gao | Prop Stylist: Linden Elstran | Creative Direction: Sherril Hwangbo | Art Direction: Astrid Parenty | Post-production: Astrid Parenty