MH Passport to Rosé Campaign

A multi-brand promotional campaign uniting six rosé labels under a single key visual — a brief that demanded both creative ambition and diplomatic restraint. We developed three distinct concepts, from a travel journal collage to a retro illustrated stamp, before landing on an approved direction that evoked the romance of wine regions through Polaroids, handwritten script, and sun-drenched destination imagery. The final key visual was adapted across a full suite of print and digital touchpoints, from in-store case bins and shelf talkers to digital banners — all built to feel like a single cohesive world.

Art Direction: Astrid Parenty | Graphic Design: Astrid Parenty | Photographs: Property of Moët Hennessy